Finding Your Voice: Mastering Audience Connection and Building a Successful VO Business

Part One:

Meet Michael Przekop (PREZ-kop), a Great Voice student with a background in legal consulting, marketing, and even a producer and director in San Francisco hiring voice talent. Michael talks about his own transition into voiceover. He then reads a commercial script and Susan highlights the importance of understanding the target audience and delivering a relatable and energetic performance. Throughout the coaching session, Michael wows with his continuously improved read. Susan praises his voice quality and encourages him to use hand gestures while recording to bring more energy into his performance. 

Part Two:

Meet David Brower, a Great Voice Coach, with a background in radio, marketing for the automotive industry, and more. David talks about his own journey into voiceover and how Susan’s training prepared him to take the leap of faith. Susan and David discuss different strategies for landing voiceover jobs, including referrals and networking, and the importance of cultivating repeat customers. David also shares his experience in creating a demo and finding a niche in the industry, offering valuable advice for newcomers looking to carve out their own path in voiceover. The conversation offers great insights into finding one's niche and the power of referrals in building a successful voiceover business.

 

Takeaways

• Understanding the target audience is crucial in delivering an effective voiceover.
• Using gestures while recording can enhance the performance.
• Continuous learning and improvement are essential in the voiceover industry.
• Background and experience in related fields can contribute to success in voiceover.
• Finding one's niche in voiceover can lead to more opportunities and success.
• Referrals are a powerful tool in building a successful voiceover business.
• Investing in oneself and continuous learning are key to growth and improvement in voiceover.

Chapters

• 00:00 Introduction and Background
• 03:26 Understanding the Target Audience
• 08:33 Using Gestures and Body Language in Voiceover
• 10:24 The Value of Voiceover Training and Education
• 15:24 Interview with David Brower
• 21:59 Leveraging Personal Connections and Referrals
• 27:26 Determining the Best Niche in Voiceover
• 31:47 Asking for Referrals and Building Customer Relationships
• 41:32 Advice for Newcomers to Voiceover

 

Hosted - Susan Berkley

Producer - Salena Metreger 

Music by Darrin Fossella 

Show Opener by Andrew Colón

Segue to Sponsor by Ann Coatney

This episode is sponsored by Less Annoying CRM. Go to https://greatvoice.com/crm for an exclusive deal for the Great Voice Podcast listeners.