The Importance of Marketing in Voiceover

Part One:

 

Meet Beth Golden, a seasoned voiceover student. She discusses her move from Colorado to South Carolina and her experience as a life coach. Beth explains how she got into voiceover after her sister introduced her to it. She talks about the classes she has taken and the importance of marketing in voiceover. Listen as Susan Berkley provides works with Beth on a corporate voiceover script. They emphasize the importance of personalization and emotional connection.

 

Part Two:

 

Meet DeBorah Pryor, a talent advisor and coach at Great Voice. DeBorah shares her fascinating background in journalism and acting, including her experiences interviewing celebrities like John Lennon. Then listen as DeBorah explains how she became the personal assistant to Sly Stone. She discusses her transition to voiceover and offers advice for newcomers in the industry.

 

Key Takeaways:

• Beth Golden shares her journey and background in voiceover
• The importance of marketing in voiceover
• Coaching on personalization and emotional connection in voiceover
• DeBorah Pryor had the opportunity to interview John Lennon in Central Park
• DeBorah also worked with Sly Stone and traveled with him as his personal assistant.
• She later transitioned to voiceover and has worked on audiobooks, video games, commercials, and more.
• DeBorah advises newcomers to focus on voiceover and seek guidance from experienced professionals.

Notable Quotes:

• "I even interviewed John Lennon."

Chapters

• 00:00 Beth Golden's Voiceover Journey
• 03:12 The Importance of Marketing in Voiceover
• 07:14 Coaching on Personalization and Emotional Connection
• 33:07 DeBorah Pryor Interviewing John Lennon
• 37:52 Working with Sly Stone
• 48:37 Transitioning to Voiceover
• 50:17 Advice for Newcomers

Host - Susan Berkley

Producer - Salena Metreger 

Music by Darrin Fossella 

Show Opener by Joe Smith

This episode is sponsored by Least Annoying CRM. Go to https://greatvoice.com/crm for an exclusive deal for the Great Voice Podcast listeners.